The Science of Planning

Strategy is at the heart of all conquests great or small and the defining factor of every campaign we create.

Our mission - we make every move count.

There is no template or set structure. Content strategy is unique to each business and having the right balance can mean the difference between businesses succeeding, or failing in today's digital landscape.

We'll help you articulate and define your online vision through collaboration and intensive research, and work with you to create a frame work for delivering an effective and results driven tactical plan for your short, medium and long term business goals.

Research shows that ninety seven percent of businesses using explainer videos say it helps users to understand their business better. Seventy three percent of consumers say they've bought a product after watching a video and fifty one percent of marketers in the world, rate video as the content with the best ROI.

Add the fact that video content is forty times more likely to be shared on social networks, and it's no wonder we place a considerable amount of emphasis on video production in the digital marketing mix.

The emphasis we place on video content is matched by the resources in our production facilities. Our in- house capabilities and experience in script writing, sourcing locations, casting, set creation and design, talent management, directing, recording and digital optimisation for post-production, sound design, editing and special effects enables us to create stunning video content for our clients without breaking the bank.

Content Marketing

Businesses recognise the need to be publishing content online and the digital landscape provides a host of opportunities for businesses to express themselves. Unfortunately, the content is often off-topic and doesn't serve their business goals as best as it could.

Our mission - we create brand momentum through engaging and relevant content.

We identify the interests you share with your potential customers and reach out, engage and build relationships by creating content themes which educate, inspire and stimulate interest in your products and services.

Content that strategically fits with your customer’s journey enriching their lives and the online communities your business operates in.

We'll help your business rise above the noise and clutter channelling through videos, blog posts, newsletters, e-books and white papers, native or influencer marketing, and brand and content partnerships.

If content is King, consistency is Queen. Our strategic long term planning and holistic approach ensures that content is consistent and engaging driving web site traffic, inbound inquiries and sales.

Social Media Marketing

Social media strategy and content strategy are joined at the hip in the way they perform and serve each other. Social media helps to tell our stories and increases engagement with our content.

Social media is an extremely potent and effective way of reaching consumers.

Whether it's a combination of paid and organic, we'll create an amplification strategy which best leverages the platform your target market is active on ensuring you're reaching the right people at the right time.

Development

There's a multitude of factors to consider before embarking on a potentially complex digital project like building or redesigning your web site. Technical specifications relating to structure need to be met and a clear understanding of the business requirements short and long term is important in creating the frame work for functionality.

Let’s not forget design. How you as the business owner perceive your web site, and how users perceive your web site, can at times be quite different. Creating a web site for your users and not understating or undervaluing the design of the web site is as important as creating the right structure.

SEO - Search Engine Optimisation

SEO is major factor in planning and executing a successful digital marketing campaign.

Search engines reward original, quality optimised content. Google has over eighty five percent of the desktop search engine market share and it's crucial to understand how Google attributes weight or value to your site and domain.

Although Google has never publicly listed all the factors it takes into account when ranking content, it has confirmed that it uses about two hundred known ranking factors. The priority ranking signals in SEO include; web site architecture, domain security, inbound links, topic authority, keyword and search intent, content structure, metadata, image alt tags, and page speed.

It's highly complex and getting on the first page of Google doesn't happen overnight. Names and terms like Hummingbird, Rankbrain and advancement in AI algorithms may sound like a strange language, but to our SEO team, it's a language they understand fluently and comes into play with every campaign we implement.